Fun rebate

Formulation of principles

1. Limit the principle of appropriate

Rebate to be able to promote the sale, the price can not interfere with normal profit margins. Doing so will result in the circulation or the second installment of a group of business for more access to the rebate, while the transfer price profits.

In general industry, rebate profit margins generally larger than the price; in liquor industry will have to smaller.

Product introduction of the rebate profit margins are smaller than the price, the product will have to major in maturity.

Manufacturers provide rebates for a number of profit margins than the price of larger, for the second installment is provided by small or even zero.

2. Timely to honor the principles of

Rebate to be fulfilled in time, or only can not play the role of sales promotion may also discourage the enthusiasm of dealers.

3. Supporting the use of the principle of

Rebate to and price, promotion, etc. supporting the use of profits generated, considering.

4. Encourage the principle of combining with the constraints

Rebate mechanism to cope with some constraints, such as not allowed to cross-sell, and not to sales price reductions, rebates or reduced profit margins, and so on until canceled.

How

1. Settling

Rebate generally monthly, quarterly and annual basis. Rebate on the basis of sales development generally; in rebate with the nature of certain dividends, tend to be more vague, and different distributors under the agreement, may be different. On the number of operators to use more in rebates, while the broader use of the second installment on rebates.

No matter what kind of rebates, should be settled in the time to complete, otherwise it will affect the distribution of part of the enthusiasm generated complaints.

2. The development of standards

Rebate of the development of standards to be clear on the different brands, variety, quantity, grade, size of the rebate to formulate a different, not vague, let distributors know very well what product, how much of the rebate to which species return space.

For example, A brand new stage of market Distribution Issues, monthly rebate of 10%, of which a group of business and business in accordance with the 4:6 split into batches; growth period, monthly rebate of 8%, of which a group of business and batches into business in accordance with the 3:7; mature period, 5% rebate on which a group of business and business in accordance with the 2:8 split into batches; decline of 2% on the rebate, including a group of business and business in accordance with a second installment : 9 divided.

Develop a group of developers and business rebates batches when the ratio, a reference to the situation of competing brands, the second to consider the reality of three to consider the formation of undesirable phenomena, such as changing commodity, low-cost selling and so on.

3. Cash form

Different dealers to develop different forms of cash, following table:

Above in the form of practical application to flexible use.

4. Conditions

To prevent the rebate as "Beyond the Mark", "smashing prices" support forces in the development rebate, be sure to consider adding some additional conditions. For example, on a number of companies allowed to cross-regional sales, and not to payment default; on the second installment sales business to non-price cut, one-second issue of business to jointly safeguard the market, manufacturers must not violate the provisions. Otherwise, once discovered, are reduced in accordance with the provisions of the Transfer of profits until canceled.

5. The implementation process should pay attention to

鈻?rebate set to be elastic combination of standard, high and low order. To enable all low-level dealers to get the rebate, the rebate to make high-level distributors can be achieved through hard work.

鈻?The size of the rebate should be moderate. FMCG rebates should be controlled within 10% of the purchase price, the blind pursuit of expanding the rebate to stimulate and maintain the sales price may squeeze profit margins, so that the whole chaotic price system, leading to price cuts, frequent changing commodity.

鈻?cash rebates to diversify. Stepped rebate could lead to fire sales or off-site sales, in order to eliminate this problem, we usually start to get the maximum forecast dealer rebate, then the cash standard limits the rebate under this limit in cash and product paid; and above this limit, then converted into non-cash and other non-physical rewards of this product.

鈻?Implementation of the standards strictly. A lot of the rebate is very well designed, it is in very different, which we must be eliminated.






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How to improve the AGENCY'S initiative

Shanghai IPTV H.264 does not have national significance, 80% of patent trap

September 1, select the H.264 standard IPTV network in Shanghai officially distribute telephone numbers. It is reported that Shanghai IPTV end of this year's goal is to reach 70,000, while the UT Starcom and ZTE were Puxi and Pudong in Shanghai, received 51 000 and 39 000 H.264 network construction projects.

However, during the trial commercial IPTV in Shanghai, basically MPEG4 set-top boxes are used, while the full transition will be H.264. In the past, the commercial phase of the trial, UT Starcom also offers products based on MPEG4, H.264 standard used for This time, UT Starcom say: "UT Starcom products MPEG2, MPEG4, H. 264 other codec standards are transparent and support the AVS standard domestic same. "

AVS is China with independent intellectual property rights of second-generation source coding standard. Source coding technology to solve the key problems is that digital audio and video data, the initial mass of data, information source coding problem, in March this year, AVS as the national standard, but the Shanghai IPTV deployment has opted to pay royalties of H.264.

"Shanghai is the central designated IPTV pilot, using both H.264 also in line with national policy, however, the deployment of H.264 Shanghai does not have national significance." AVS Working Group on the Secretary-General, Chinese Academy of Sciences, said Huang Tiejun the computer expert, "AVS only be issued this year, product-related tests in progress, and now has a lot of home products were interconnected. "

Huang Tiejun said, AVS industrial chain division is refined, the industrial chain, need time to build, "the end of this year or early next year, AVS commercial system can be introduced, AVS large-scale application of the country is very clear things." At the same time, Huang Tiejun also H.264-mentioned patent issues, before, there have been suggestions that the enterprises use H.264 to pay four million U.S. dollars each year in royalties.

"This statement inadequate, because the four million U.S. dollars only MPEG-LA, a charge the cost of the MPEG-LA patent pool is part of H.264, about 20%, which means there are 80 % of the patent is likely to occur intellectual property costs. "Huang Tiejun said.

Because AVS is China's homegrown standard, so much in royalties on its own advantage. Said Huang Tiejun, H.264 patent fees, there is great risk, to do H.264 Shanghai is only a preliminary exploration of the problem may be royalties will be exposed.






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SAP and Sybase Hutch alliance

Mobile device users around the world to create a new SAP Business Suite

The world's leading business software provider SAP AG and the world's leading enterprise and mobile software company Sybase has announced they are joining forces to innovation and change users anytime, anywhere access to critical business information. The two sides were held the banner of innovation work together to create a new SAP? Business Suite software, by SAP? Business Suite and Sybase advanced mobile enterprise application integration software platform to enable SAP? Business Suite's application into the iPhone, Windows Mobile, BlackBerry and so on. SAP and Sybase development of the two sides share a common goal: To close the software integration between the two sides through a large number of mobile device environments, helping enterprises to easily access critical business applications in the information.

Mobile devices are widely used in the work environment. Today, employees want the road or at home can easily access information, they want the flexibility to use their choice of equipment. SAP and Sybase will work together to help millions of enterprise software users worldwide, operating in the secure mobile access to business applications all the features. Staff can use a large number of mobile devices anytime, anywhere, in a timely manner and make the right judgments about information. As a result, companies can improve employee productivity outside the office.

With the cooperation of both parties, regardless of whether the user is online, all Sybase's business processes using mobile technology, mobile devices directly from the selected access key customer data. Sybase Gartner, recently published in the "mobile enterprise application software platform Magic Quadrant" (December 2008) in the in the "Leaders" quadrant 1, and the sixth consecutive year by IDC named the top leader in the mobile middleware market 2. Sybase will cooperate with SAP to simplify the enterprise application software to mobile devices fast transfer of information and reduce the sales representatives and service personnel to carry out end-user training. Now, mobile workers through the required tools, no matter where routine operational tasks can be carried out immediately. Thus, the overall business productivity and increase work efficiency, costs under control. Sybase to help sales staff access to SAP Customer Relationship Management (CRM) solution, sales staff can also get in the move and synchronize business applications the latest customer information, so seamless execution of customer transactions and business process integration and business . Both cooperation and innovation will provide new SAP Business Suite, to help modern society in moving the process of labor to provide excellent service to customers.

"The cooperation is the inevitable trend of the industry, because the current has taken more and more enterprises expect the pace of enterprise mobility." IDC mobile and telecommunications projects, said Stephen Drake, vice president, "even though speeds faster and faster, moving equipment, computing power has also been strengthened, the application software is concerned, there are still many fundamental questions restrict enterprise IT to maximize business mobility. With its leading position in their respective markets, SAP, and Sybase is the market only dedicated to the rapid optimization of enterprise systems to mobile devices, providing higher efficiency and application software vendors. "

"We see increasingly widespread use of mobile devices, which changed the world of information and applications the user interactively." Sybase Chairman, CEO and President John Chen says. "In today's society, wireless users with more extensive information exchange and collaboration, access and other capabilities. In order to effectively promote this in the enterprise-wide experience, we need an open, standardized platform program, in a variety of applications and interfacing between equipment assets. Sybase and SAP's cooperation in fusion of the world's most popular business applications software, and today's market the most advanced mobile middleware platform, will allow us closer to the 'Unwired Enterprise' goal. "

"Our customers need access to mature in the mobile business process applications, so feel free to contact our customers, suppliers, partners and employees, so as to promote innovation and improve efficiency." SAP AG executive board member Bill McDermott, President Global Operations Review , "SAP is committed to helping customers adapt to business changes, and from our leading solutions and a broad network of partners to maximize the benefit. co-operation with Sybase, we will move the workers in the modern equipment of their choice to provide the the tools needed to facilitate their business functions anytime, anywhere use, reflecting the value of time and efficiency. "

Meanwhile, the European large-scale systems integrators and Sybase T-Systems will work together to help SAP end users easy access to the new SAP Business Suite and mobile business processes and application software.

"For a long time, we carried out good cooperation Sybase, for the business development and value for customers, and we're very excited." T-Systems in ICT operations executive board member Olaf Heyden, said, "T- SAP Systems is Europe's leading outsourcer, uses SAP software and services to end-users up to one million, most of them also use Sybase technology. bilateral cooperation will be further required to meet and resolve customers: enterprises using a variety of devices mobility. "

SAP and Sybase have started developing more mobile devices, mobile applications available for collection, which will help customers in the SAP enterprise application software investments to achieve greater efficiency.

About this announcement for more information, please visit Watch 3 鏈?11 鏃?http://www.sap.com/about/press/index.epx 12:00 pm (EDT) radio broadcast network. You can also visit www.sap-tv.com, view the partnership highlights and product demonstration video.

A mobile enterprise application software platform Magic Quadrant, published date: December 18, 2008, published one: William Clark and Michael J. King, ID Number: G00162969.

2 "Global Mobile Middleware 2008-2012 Forecast and 2007 Vendor Shares" (IDC # 215391,2008 12 months)

About Sybase

Sybase is a global leader in enterprise and mobile software company focused on information management, analysis, and mobile. No matter what systems, networks and devices, we are globally recognized in the data-intensive applications with outstanding performance leader. After 25 years of development, information management, analysis, and enterprise mobility solutions has been the world's financial services, communications, manufacturing and government business-critical systems to provide power. For more information, visit the Sybase Web site in China: http://www.sybase.com.cn.

About SAP

SAP is the world's leading provider of business software, application software and services to help its more than 25 industries from various scale enterprise development is the best company. The company has more than 120 countries around the world more than 82,000 customers, is the number of stock exchange listed companies, including the Frankfurt stock exchange and NYSE under the ticker symbol "SAP". For more information, visit www.sap.com.

Sybase is the United States Sybase, Inc. Or its affiliates. ? On behalf of the trademark has been registered in the U.S.. All other company or product names mentioned may be the counterpart are trademarks of their respective companies.







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